What's
possibly the single most important factor when it comes to earning
online?
-
Traffic?
Possibly - but you can buy this should you need it
-
The
Product? - We both know that some of the best selling products of the
past years have been mediocre
-
The
sales page? - Perhaps - but again you can pay someone to write sales
copy for you should you need it.
I
firmly believe the most important fact
in making money online is......
TRUST.
From The Desk Of Poh Keiong Goh
Dear
Fellow Marketer,
Sales copy, loads of
traffic,
affiliates, having a flashy product and all the other trappings of
internet marketing, I firmly believe that the single most important
factor in making the sale online is trust.
Potential buyers want - need
- to know who you are, what you're about. Can they trust you? Do you
know what you're talking about, or are you about to disappear with
their money?
The gurus know this and
spend
a huge amount of time and effort in making sure that they are perceived
as experts - gurus - even though many of them know less about
a given subject than you and I.
You think I'm joking?
Think about this - many
gurus
are extremely successful in tens of different niches. Do you really
think it's possible to be an expert in dog-breeding, hang-gliding,
self-help, tattoo removal and another ten or twenty different subjects
at the same time?
Of course not!
But it's relatively easy to
be perceived as an expert in them all.
And that's all it takes. You
just need people to think you're an expert, not
actually be one.
You think this is dishonest
is some way?
That's up to you. I have my
own opinions on that. What I'd really like to show you though, some of
the ways they do it:
_______________________________________________________________________
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_______________________________________________________________________________
Let me introduce you to the few
simple techniques you can be perceived as an expert...
"GuruCraft"
The art of gaining
credibility...
With a
few simple techniques you can be perceived as an expert in your chosen
niche, topic or field with surpris
ingly little work.
The
gurus know this and have been using these simple but deadly-effective
techniques for years. Think about it - think of a subject and Google it
- you'll instantly come across 'experts' in the niche.
If you start digging down
into why they're considered experts you might have a few surprises.
Firstly there will be genuine experts. For example the golf pro who
retired and wrote a book about how to improve your handicap, or the
nutritionist who discovered a natural remedy for acne and wrote it up
in her book.
These guys are the genuine
experts - the ones that 'do' the thing they write about.
On the other hand you'll
find
the internet marketing experts - the people who have usually not
practiced the thing they write about. The dog trainers who may not even
have a dog, or the baldness remedy sellers who have a full head of hair.
But
these guys are perceived as experts because their names crop up on
almost every google search you do on their niche, and many of them are
making tens of thousands of dollars from it.
Now you may think this
sounds
dishonest but it's just marketing. Half the movie stars who make TV
ads in Japan for cars or financial products have never used them or
driven them but they're happy to get paid for selling their trusted
status as a household name to push the product to viewers.
There's a recognized
difference between marketing
and misinformation.
How you use the information
in this book is up to you. It contains nothing dishonest, illegal or in
my opinion even questionable. just powerful, effective techniques that
will allow you to master the ESSENTIAL art of gaining credibility.
Credibility sells - it's
worth a lot of money to you or any marketer.
If you market online then
being perceived as an expert can have a huge effect on your sales. Huge!
If
your sales in your
particular area aren't what they should be, GURUCRAFT could
be the answer.
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